WaterStreet Creative Signs Sports Innovation Lab, Leading Global Sports Fan Intelligence & Research Firm
WaterStreet Creative Signs Sports Innovation Lab as Latest Client
MILWAUKEE, Wis. (June 17, 2021) – WaterStreet Creative, a full-service marketing, design, advertising, and public relations agency, announced today it has signed Sports Innovation Lab as a client. Sports Innovation Lab is leading a sports research revolution and inspires brands to create bold fan experiences through data-driven technology insights and industry-leading research.
Earlier this year, Sports Innovation Lab launched The Fan Project, a data-driven campaign that will illustrate fan behaviors and rethink the way the industry measures engagement. It is dedicated to creating equality and opportunity in sports using consumer social media data to push executives to increase coverage of women's sports.
WaterStreet Creative is working with Sports Innovation Lab to create an incredibly designed and informative interactive experience for The Fan Project that will launch on June 21, 2021.
“We’re thrilled to be working with Sports Innovation Lab to help build awareness for The Fan Project campaign, increase social media data sharing, and drive investment in the women’s sports community,” said Kevin Gardner, President of WaterStreet Creative. “We believe there should be stronger equality in sports and fully support The Fan Project’s message that the more visible women's sports are, the greater their power is to inspire the next generation.”
“We’re thrilled to be working with WaterStreet Creative. They are known for their phenomenal design and creative services and have pitched us an impressive portfolio,” said Gina Waldhorn, Chief Operation Officer of Sports Innovation Lab. “With our partnership, we are excited to launch a visually stunning experience for The Fan Project this month.”
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ABOUT WATERSTREET CREATIVE
WaterStreet Creative located in Milwaukee’s Historic Third Ward, is a full-service marketing, design, advertising, and public relations agency that succeeds in building brands and exceeds our clients’ expectations. With more than 100 years of collective experience, we have excelled in in successfully growing brands through, creative, strategic solutions that are consumer focused and have worked passionately with small to large businesses and communities for decades. We work side-by-side with our clients to ensure that every strategy, every action, is on brand and on the path to telling their story driving results. We are a true extension of your team that goes above-and-beyond. For more information, please visit: www.waterstreetcreative.com and follow on Linkedin.
ABOUT SPORTS INNOVATION LAB
Sports business decisions require understanding an ever-changing fan: The Fluid Fan™. Sports Innovation Lab exists to educate clients on who their Fluid Fans are and how technology is changing their behavior. Through our industry-leading fan data and research we inspire brands to create breakthrough fan experiences, and work with the world’s leading sports organizations including the NFL, NHL, NASCAR, FIFA, Google, Facebook, Coca-Cola, Visa, and more. For more information, please visit: www.sportsilab.com, thefanproject.co and follow on Linkedin.