MKE It Downtown,
Milwaukee Downtown, BID #21
Branding Campaign
Making it happen with
Summer 2019 Branding
Milwaukee Downtown, BID #21 worked with WaterStreet Creative (WSC) to launch a city-wide advertising campaign. The campaign premise centered around the fact that amazing things happen when you make it happen in downtown Milwaukee. Enter WSC’s creative geniuses and “MKE It Downtown” was born.
WSC created a multimedia campaign that included television, radio, billboards, and print and digital advertisements that showcased the many reasons downtown Milwaukee is the area’s prime destination for dining, leisure, entertainment, and more. Its bold design, stunning photography and video footage, and upbeat music, made the campaign stand out in the media landscape.
Campaign Variations
Other campaign variations, including “MKE an Impact”, “MKE a Night of It” and “MKE Out City” were used to target specific audiences and provide Milwaukee Downtown, BID #21 with campaign extensions for other initiatives.
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