Social Media Marketing Campaign

The Challenge

Broken Bat Brewing Co. was closing their doors for three months due to a steam pipe burst at the beginning of what would be a busy summer season. During that time, they needed to retain their existing customer base and continue to expand their social media reach into the local market.

The Outcome

By launching the Life’s A Pitch, Drink Great Beer Grand Re-Opening campaign, Broken Bat Brewing Co. was able to retain and grow engagement in social media, leading to a successful grand re-opening.

Jingle Bus Public Relations Campaign

The Challenge

Amid rainstorms, a new Warming House location and a growing list of activities for families to partake in while downtown, the Milwaukee Holiday Lights Festival’s long-standing Jingle Bus service was in need of a public awareness boost to remind past patrons of the cost-friendly service and introduce new audiences to its value.

The Outcome

Through public relations efforts, WaterStreet Creative was able to assist the six-week festival in bringing the Jingle Bus service back to the top of families’ to-do lists. The impacts of this informational campaign resulted in all-time highs in nightly ridership and a steady increase in ridership for the remainder of the festival.