Resources to Help With Communicating During a Pandemic
The impact of the COVID-19 outbreak on day-to-day life here in the United States is just beginning. It’s uncharted territory for all of us.
Despite the variables and unknowns that business communicators face right now – it’s critical that all businesses, regardless of industry and size, make proactive communications a priority to maintain a solid connection with your customers, employees and others important to your ongoing success.
Steady, measured and consistent communication to key audiences during this short-term challenge will pay long-term dividends.
Here are some excellent online Crisis Communications Resources you can tap into for communications guidance during the pandemic:
Public Relations Society of America - PRSA Resources for Communicating in a Time of COVID-19
PRSA has a fantastic archive of Crisis Communications articles and links to live webinars specific to the COVID-19 pandemic.
Managing Communications in a Crisis (PDF Download) – a 2-page tip sheet from Notre Dame’s James S. O’Rourke, IV, Ph.D.
International Association of Business Communicators (IABC) – COVID-19 resource center for communication professionals
PR News – Daily Coronavirus Updates – Communications, Coverage and Best Practices
The Communications Network - Coronavirus Communications Triage Kit – an Open Google Doc to share best practices
WaterStreet Creative encourages everyone to be cognizant of the potential risk COVID-19 presents and take appropriate actions to help prevent the spread of the virus. The CDC website has up-to-date information and recommendations here.
Let’s continue to be proactive communicators as well as patient and supportive of each other as we navigate through this challenge together.
