Nathan

Business Development Executive

Nathan brings over two decades of experience in advertising, marketing, and operations to WaterStreet Creative. He started his professional journey while studying at Indiana University’s Kelley School of Business, becoming one of the first dozen employees at Grammy-winning Secretly Group’s family of businesses. He was the first non-owner employee to successfully manage the in-house record labels. Nathan's media career took off as Senior Account Manager at Pitchfork.com, generating several million dollars in revenue and spearheading the expansion of the company's advertising operations.

Originally from northern Indiana, Nathan has a strong connection to Lake Michigan and recently moved to Milwaukee with his wife during the 2020 pandemic. Prior to joining WaterStreet Creative, he contributed to approximately $500k in new business revenue, expanding Milwaukee Magazine’s travel category and coordinating the production of Fly, Milwaukee Mitchell International Airport’s first stand-alone print magazine, available in Fall 2023.

Best concert you’ve been to:

Having spent six years working for record labels, distributors and music-related companies, plus producing two multi-day music festivals and dozens of local rock shows, I’ve seen A LOT of live music. One of the best concerts I’ve seen was the influential 1970’s NYC punk band, Television’s 2001 reunion at the Chicago Noise Pop festival where both lead guitarists’ monitors blew out during a performance of their classic song “Marquee Moon”.

Three words that best describe you:

Indefatigable, Interested, Imaginative.