MKE Urban Stables
Public Relations and Event Strategy
Saddling up a Nonprofit for
The Ride Ahead
The collective vision of civic, law enforcement, community development, and human services leaders, and the result of four years of dedicated work, MKE Urban Stables is a unique 30,000 SQFT facility that will strengthen the community through service, care and healing.
WaterStreet Creative (WSC) was enlisted to help in generating awareness and continued financial support.
The Challenge
The MKE Urban Stables needed to attract media to cover the project in its infancy with few visuals on a cold and overcast day in a mostly muddy field.
The Solution
Weeks before the groundbreaking, WSC worked with MKE Urban Stables’ leadership to develop a PR and event strategy and supporting press materials for the groundbreaking.
The Results
WSC generated more than 1.2 million impressions, $30,000 in earned media coverage, and community goodwill for the MKE Urban Stables groundbreaking ceremony. Earned media included coverage on all local television stations and major print and online publications. WSC was honored to play a role in this amazing project that will have a lasting impact on our community for years to come.
“The MKE Urban Stables is the result of an exceptional partnership. Our mounted patrol gets a great new home, and Milwaukee residents get a community focused facility offering equine assisted therapy. This is also a story of renewal, as this former manufacturing site is converted into a new and valuable development.”
- Milwaukee Mayor Tom Barrett
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